Franchise UPDATE's Leadership & Development Conference
Always a sell-out, this annual conference focuses on the major issues shaping franchisors successful recruitment — delivering the trends, insights and expertise to stay tapped into franchise development.

Exclusively for franchisor executives, this content driven conference provides this powerful group a forum to exchange development ideas, strategies and solutions. Business relationships are established and fortified at this conference. A must attend for franchisor executives as well as exclusive sponsors.

The 3-to-1 ratio of franchisor executives to supplier representatives is by design at this conference. This provides franchisors maximum focus and traction with their peers and affords sponsors an unequaled opportunity to build relationships with growing franchise organizations. Nowhere in franchising will you find this powerful opportunity ratio. Typically 100+ brands representing thousands of existing units are represented at this conference.

Franchise UPDATE has been surveying lead generation and recruitment strategies of franchise organizations for over eight years. Four years ago, the survey was crystallized into an award, called STAR (Speaking To And Responding.) It recognizes franchise companies that demonstrate an outstanding responsiveness to potential franchisees. Franchise UPDATE mystery shops all franchise brands registered for the Conference and the Top Ten Performers are recognized at a banquet.

Audience
    Franchisor CEO’s, Sales Executives, Sponsors, and Exhibitors