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Franchising.com Makes eMaximation's "Top 5" Franchise Benchmark Report Again - Two Years at the Top

Franchising.com Also Ranks Again in the Top 5 for Completed Franchise Applications

SAN JOSE, Calif., Sept. 10, 2009 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that Franchising.com is again ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals, where it has consistently ranked for more than two years. Franchising.com has also been ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated.

"Franchising.com once again achieving a 'Top 5' ranking in two categories eMaximation's Franchise Benchmark Report is very exciting ," said Gary Gardner, CEO of FUMG. "We feel that achieving a 'Top 5' ranking in two categories validates our efforts as we continually strive to deliver a unique combination of information, lead-generation and outreach that help franchisors, franchisees and industry suppliers accelerate their growth objectives."

Franchise Direct, Franchise Gator, Franchise Opportunities and Franchise Solutions Network were also included in this year's Top 5 Franchise Portals.

"The Franchise Benchmark Report highlights key industry trends, analysis and insight that franchisors, vendors and consultants can use to evaluate and improve their franchise development strategies," said Greg Cory, president of eMaximation. "The report focuses on franchise advertising portals, average cost per lead, franchise application rates, average days to close, and other useful metrics in measuring prospect interest.

The Franchise Benchmark Industry Reporting Series aggregates data from the more than 100,000 leads processed every month by the eMaximation sales and marketing technology solution that supports the franchise development efforts of more than 250 franchise and business opportunity brands.

The Franchise Benchmark Report is available now at no charge at www.franchisebenchmark.com.

About eMaximation

eMaximation® is the only Web-based sales and marketing solution designed specifically for the franchise industry. Founded in 1999, eMaximation now supports the franchise development efforts for over 300 brands. eMaximation's email marketing and CRM technology focuses on delivering immediate ROI through process automation and efficiency, fast and easy access to candidate information, "Click and Create" self-service features, and targeted business intelligence.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.