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Build Your Winning Team - Registration Now Open for 2010 Multi-Unit Franchising Conference

Keynote Speaker Mike Ditka Will Share His "Playbook for Success"

SAN JOSE, Calif., Jan. 21, 2010 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 2010 Multi-Unit Franchising Conference, where keynote speaker and former Super Bowl winning coach Mike Ditka will share his "Playbook for Success." The conference will be held March 24-26 at the Mandalay Bay in Las Vegas.

"This is the only conference in the country with an exclusive focus on multi-unit franchising, the fastest-growing sector in the industry, giving franchisors and suppliers the unique opportunity to meet and network with successful multi-unit operators," said Therese Thilgen, president of FUMG. "If you're serious about doing business with franchisee pros, you can't miss this once-a-year event."

The keynote speakers, workshops and breakout sessions provide insights from franchises that continued to grow during the economic turmoil that defined 2009. Successful multi-unit, multi-brand operators will share the strategies and programs that helped them capitalize on lower costs for real estate, recruit from an expanded labor pool, launch social media marketing initiatives to drive sales and engage customers, and finance growth through private equity and other capital sources.

"It's precisely because of the recent economy that I believe this year's conference will be better than ever," said Lyndon Johnson, 2010 conference chair and president of the Reciprocity Restaurant Group, an area developer of 20 Church's Chicken restaurants in Oklahoma and Texas. "The tough past few months have tempered many in our industry and made them stronger. Multi-unit franchisees, vendors, bankers, and many others who have been through the fire will bring their newly earned experience and insight to the conference to share with others."

In addition to Mr. Ditka and Mr. Johnson, conference attendees will also have the opportunity to hear the following speakers and topics: Steven LeFever, chairman of Business Resource Services, "Driving Unit Profitability;" Jim Sullivan, founder of Sullivision, "Multi-Unit Leadership Fundamentals;" and Thom Winninger, founder of Winninger Resource Companies, "Trendforces."

Breakout sessions at the conference will address the critical business issues facing multi-unit franchising today, and the exhibit hall offers the attendees the opportunity to network with other franchisees, partners and vendors.

Online registration is available at: ttp://www.multiunitfranchisingconference.com/register.asp. Those who sign up by Feb. 12, 2010, can save $100.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.