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Call for Entries: Multi-Unit Franchisee Magazine MVP Awards

Most Valuable Players in Franchising - Recognizing Franchisee Talent, Performance, and Excellence

SAN JOSE, Calif., Feb. 10, 2010 - Multi-Unit Franchisee Magazine today announced the call for entries for the first annual Multi-Unit Franchisee MVP (Most Valuable Player) Awards to recognize exceptional multi-unit franchisees. The deadline for entry is Feb. 26th . Winners will be announced on March 25th at the Multi-Unit Franchising Conference in Las Vegas. Franchise Update Media Group (FUMG), the leading industry resource for franchise development, is the publisher of the magazine and the conference organizer.

"We established this award to highlight the fact that multi-unit franchising is thriving, despite the tough economy, and to honor those who continue to grow their systems and strengthen their brands," said Therese Thilgen, president of FUMG. "Multi-unit franchisees are now the majority in our industry, and are a significant driver of economic growth in this country. We believe that these awards will increase awareness and appreciation of the contribution that these multi-unit franchisees are making in creating jobs and offering opportunities."

Multi-Unit Franchisee MVP Awards will be presented in each of the following categories, based on demonstrated outstanding performance:

• Innovators - multi-unit franchisees who have grown their systems and brands through innovation in marketing, sales, and supply management.
• Top Performers - multi-unit franchisees who have exceptional growth stories.
• Brand Builders - multi-unit franchisees who have contributed significantly to the growth of a brand.

In addition to a Multi-Unit Franchisee MVP Trophy, winners will also receive national and industry recognition, an exclusive profile in Multi-Unit Franchisee Magazine, a feature on mufranchisee.com, and other special announcements and press releases.

To qualify for entry, multi-unit franchisees must have at least five operating units, and have been in a franchise system for a minimum of two years. Multi-unit franchisees can nominate themselves or fellow multi-unit franchisees. Franchisors can nominate outstanding multi-unit franchisee performers in their systems.

All entries must be submitted online at: http://www.mufranchisee.com/sub/mvpawards.html.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.