Magazine of the Month: Multi-Unit Franchisee
Serving The Hottest, Fastest-Growing Niche in Franchising
 SAN JOSE, CA, Feb. 23, 2012 - Each month, Niche Media highlights a standout niche magazine. February's pick is Multi-Unit Franchisee magazine because it is the only magazine dedicated exclusively to serving the hottest and fastest-growing niche in franchising: multi-unit and multi-brand franchisees.
"We are thrilled about this recognition by Niche Media. Audiences are in full control of what they watch, read and buy because they only want information they desire. Franchise Update Media Group strives to provide specific segments in franchising with information relevant to them, said Therese Thilgen, Co-founder and CEO. "Multi-unit franchisees are a very specialized group of business owners with their own opportunities and challenges. The fact that Niche Media recognizes the importance of our ability to harness information to help multi-unit franchisees succeed is very rewarding."
A niche market is the subset of the total market on which a specific product is focusing. So the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. The market as a whole in this case is franchising. The subset is multi-unit franchisees or franchisees that have multiple locations and may also represent multiple brands.
According to Niche Media, "Multi-Unit Franchisee magazine articles cover all the bases for their audience: franchisee and executive profiles highlighting best practices and personal stories, pieces on management, finance, technology, customer relations, HR, real estate, sales, marketing, case studies, industry trends and statistics.
About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces an online resource website, magazines, research, books and conferences service the franchising industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchise seekers, franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For the Niche Media article click here. For more information about our publications and events, please visit www.franchising.com.
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Franchise Update Quick Facts |
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| Founded: |
1988 |
| Industry: |
Publishing |
| Type: |
Privately Held |
| Address: |
6489 Camden Ave., Ste. 108
San Jose, CA 95120 |
| Phone: |
(408) 997-7795 |
| LinkedIn: |
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Recent News |
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SAN JOSE, CA - Mar. 21, 2012 - Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
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SAN JOSE, CA - Feb. 22, 2012 - Each month, Niche Media highlights a standout niche magazine. February's pick is Multi-Unit Franchisee magazine because it is the only magazine dedicated exclusively to serving the hottest and fastest-growing niche in franchising: multi-unit and multi-bra
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SAN JOSE, CA - Feb. 06, 2012 - Multi-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC).
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SAN JOSE, CA - Nov. 10, 2011 - For 23 years, the franchise industry has relied on Franchise Update Media Group (FUMG) for franchise development and education.
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SAN JOSE, CA - Jun. 27, 2011 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
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